ActiveViam’s Pricing solution Benefits
Price-image fine tuning requires the implementation of complex rules on a large scale, which usual applications can’t handle.
The ActiveViam platform for pricing offers comprehensive tools for all stakeholders involved in price-image construction and management. It allows top managers to determine clear and consistent pricing strategies and operational staff to achieve their business goals.
For Marketing and Pricing Managers
- Tremendous time saving for price setting through the industrialization of tasks
- Comprehensive integration of customers’ expectations through targeted prices: geo-pricing, chaining, seasonality...
- Promotions design and monitoring
For Procurement Managers
- Comprehensive analysis of own and competitors’ offer: price scales, quartiles...
- Margin rates visualization for each category, product, store...
- Utmost data reliability for optimizing purchasing terms with suppliers
For Store Network Managers
- Design and deployment of tiered pricing rules for each store depending on local competitive environment
- Continuous analysis of price drifts store by store
- Accurate ROI data to encourage recommended prices enactment
For Executive Management
- Monitoring aggregated performance indicators for the whole retail store network: revenue, gross margin, profit margin...
- Monitoring the operational implementation of the price-image strategy
- Building new strategies through data analysis
To go further
While consumers often claim to be after the lowest prices, they don’t always have a clear idea of most prices.
- How can their expectations be taken into consideration?
- How to avoid price wars which only lead to margin erosion?
How to create the conditions for an effective management of price-image?
To find out more, download our eBook.
Price-image steering with the ActiveViam platform
The ActiveViam platform for pricing puts all the tools you need at your disposal to efficiently analyze and steer your price-image.
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