ActiveViam’s Pricing solution Benefits

Price-image fine tuning requires the implementation of complex rules on a large scale, which usual applications can’t handle.
The ActiveViam platform for pricing offers comprehensive tools for all stakeholders involved in price-image construction and management. It allows top managers to determine clear and consistent pricing strategies and operational staff to achieve their business goals.

For Marketing and Pricing Managers

For Marketing and Pricing Managers

  • Tremendous time saving for price setting through the industrialization of tasks
  • Comprehensive integration of customers’ expectations through targeted prices: geo-pricing, chaining, seasonality...
  • Promotions design and monitoring
For Procurement Managers

For Procurement Managers

  • Comprehensive analysis of own and competitors’ offer: price scales, quartiles...
  • Margin rates visualization for each category, product, store...
  • Utmost data reliability for optimizing purchasing terms with suppliers
For Store Network Managers

For Store Network Managers

  • Design and deployment of tiered pricing rules for each store depending on local competitive environment
  • Continuous analysis of price drifts store by store
  • Accurate ROI data to encourage recommended prices enactment
For Executive Management

For Executive Management

  • Monitoring aggregated performance indicators for the whole retail store network: revenue, gross margin, profit margin...
  • Monitoring the operational implementation of the price-image strategy
  • Building new strategies through data analysis
eBook - The paradoxes of price image

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To go further

While consumers often claim to be after the lowest prices, they don’t always have a clear idea of most prices.

  • How can their expectations be taken into consideration?
  • How to avoid price wars which only lead to margin erosion?
  • How to create the conditions for an effective management of price-image?

To find out more, download our eBook.

Price-image steering with the ActiveViam platform

The ActiveViam platform for pricing puts all the tools you need at your disposal to efficiently analyze and steer your price-image.

Demo Retail Pricing

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