Feu Vert chooses ActiveViam to improve its pricing policy

ActiveViam |
September 15, 2020

Paris, 20/05/2019 – ActiveViam, the leading provider of in-memory analytical solutions for operational decision-making, has been chosen by Feu Vert to optimise the roll out of its pricing strategy.

Founded over 40 years ago, Feu Vert is one of the French leaders in the maintenance and sale of automotive accessories. As part of its programme to digitise its centres with the aim of forging a closer relationship with its customers and personalising its offers, the group has had the support of ActiveViam and has rolled out its ActiveViam pricing solution.

The brand’s flagship product, the tyre, is under strong pressure from its competitors. With this in mind, Feu Vert hopes to strengthen its pricing policy and boost customer confidence and loyalty.

ActiveViam supports companies that need to process very large amounts of data in ever-changing environments, especially in distribution companies that are facing increasingly intense competition. The ActiveViam pricing platform allows its customers to use their data effectively in order to find the best price – one that will satisfy their customers.

Thanks to ActiveViam, Feu Vert is able to refine how it manages its marketing strategy, increase its responsiveness and improve its price image, by getting as close as possible to the prices that its customers expect. It can also better anticipate the impact of its strategy and track its performance indicators in real time.

As part of its “value pricing” strategy, ActiveViam allows Feu Vert to manage catalogue segmentation, the product chain, the desired brand positioning, cost trends and external factors such as the weather.

Matthias Guégan, Head of Pricing at Feu Vert, says: “we have chosen to outsource this part of our digital transformation to ActiveViam because its teams have a very high level of technical and business expertise and have the ability to listen, suggest new ideas and are extremely good at what they do – especially in terms of their Big Data expertise in distribution. ActiveViam’s pricing platform also uses cutting-edge technology which has been tailored to our needs. This partnership is a perfect example of our desire to push the boundaries in modernising and improving our brand, and of our focus on delivering customer satisfaction, both in terms of service and price.”

Georges Bory, founding director of ActiveViam concludes: “we are very proud to have been chosen by Feu Vert. This choice proves that our technology is able to rise to the major challenges facing the maintenance and sales sectors of automotive accessories. In a mature market, where there is a trend of rising prices of raw materials, and which is under increasingly intense pressure from competitors, the standardisation of pricing policies and accurate analyses are essential to identifying and applying the price level that ensures client satisfaction.”

About Feu Vert

The Feu Vert group, founded in 1972, owns the Feu Vert auto centres and Feu Vert Services networks, and currently has over 450 auto centres in Europe. The Feu Vert concept has been rolled out across branches and franchises to increase nationwide coverage. In total, almost 10 million customers in Europe put their trust in the group’s brands. In 2018, Feu Vert had more than 6,400 employees across France, Spain and Portugal generating a pre-tax revenue of €658 million. Alpha Private Equity Fund 6 (Alpha) is a shareholder of Feu Vert.

About ActiveViam

ActiveViam was founded in 2005. The company provides analytical solutions for operational decision-making using in-memory technology. ActiveViam enables operations managers to manage their business effectively by making the best decisions at the right time. Many companies from the financial, distribution and logistics sectors trust ActiveViam, including: Monoprix, FNAC, Leroy Merlin, But, Gefco, Crédit Agricole and Société Générale.

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