Monoprix chooses ActiveViam to optimize its pricing

ActiveViam |
September 15, 2020

ActiveViam, a leader of in-memory computing and developer of analytics decision platforms, has been chosen by Monoprix to deploy and monitor its pricing strategy in all its Food categories.

Monoprix, part of the Casino group, is a leader of retail in France. It operates over 300 stores and offers around 30,000 products in food, cosmetics, fashion and home appliances. Monoprix is dedicated to its values of quality, service and innovation. In order to realize its ambition to offer the best prices to all customers, Monoprix has integrated the ActiveViam for Pricing platform.

ActiveViam supports companies that manage massive volumes of data in fast-moving environments, particularly in retail, faced with an ever-more intense competition. ActiveViam for Pricing offers comprehensive and precise steering tools that enable them to analyze information and offer the right price at the right time in the right place.

Thanks to this platform, Monoprix in particular will be able designate product attributes that impact prices, industrialize the deployment of pricing strategies tailored to the specificities of each product, and foster collaboration between all the stakeholders involved in pricing decision-making.

M. Foujols, Director of Price & Performance at Monoprix stated : « We have selected ActiveViam because their platform offers the high degree of flexibility we needed to manage effectively a complex, layered system of price rules and therefore express our price strategy, whereas other solution providers would have restricted us to ‘Competition matching’ with some marginal adjustments. The Proof of Concept phase, revolving around a process of design thinking between our business experts, and ActiveViam’s UX specialists and data engineers allowed us to further focus our vision and design a very user-friendly platform. »

Georges Bory, co-founder of ActiveViam concludes : « We are very proud to have been chosen by Monoprix, one of the leaders of retail in France. This choice proves that our technology can tackle the major challenges that the retail industry faces. There is intense competition from online pure-players and new entrants and for all retailers, optimizing their price strategy to better satisfy customers is a necessity” »

About Monoprix

Monoprix is part of the Casino Group. It is the leader of inner-city retail, present in over 250 cities across France with 3 brands (Monoprix, monop’ and Naturalia). Monoprix manages about 800 stores, with 21,000 staff members, and achieved in 2017 a turnover of 5 billion euros. A Pioneer of home delivery since 1990, Monoprix makes over 3 million deveries each year in more than 150 cities in France. After introducing click and collect over 3 years ago, the brand continues to innovate to ever improve its service to clients with ‘shop and go’ (leave the cart in store, then delivery and payment at home), ‘shop1h’ (delivery on foot in less than an hour), ‘shop and give’ (food donation, light bulb recycling and retrieval of batteries at home), ‘monop’easy’ (smartphone payment with no checkout), intelligent shopping list. The pleasure of shopping without the chore.

About ActiveViam

Since 2005, ActiveViam has deployed precision analytics solutions to help companies make the right decisions with a clear view of all possible choices and outcomes. Supported by leading in-memory technology, our products offer a unique level of precision, speed and adaptability. ActiveViam’s products are used today by major omni-channel retailers, banks and asset managers for their most sensitive and intensive analytics needs. With offices in Paris, London, New York, Singapore and Hong Kong, our 40+ clients include Intermarché, Monoprix, Leroy Merlin, HSBC and Société Générale.

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